Copywriting tactikPAK 1.3

tactikPAK™...What is it?

An engaging digital tutor, tactikPAK™ serves as an ideal study companion. The series presents concise summaries of nine interconnected subjects. Each chapter delves into fundamental principles, aided by mnemonic acronyms for enhanced retention. Vibrant illustrations add an element of fun to learning, while interactive quizzes provide a gauge of your understanding.

It functions as a portable crash course and an interactive learning platform. Carry your digital tutor with you on your smartphone or tablet, serving as your mobile mentor.

Easily grasp each subject through key principles explained concisely. Each major point corresponds to a specific strategy represented by an acronym, with each letter elaborating on that principle.

tactikPAK™... How to use it?

• Get an Overview: Review all essential principles and their respective acronyms to strategize your focus efficiently.
• Focus on 1 Principle at a Time: Master one concept at a time by selecting an acronym and delving deep into its details.
• Combine Several Principles: Pair different principles to craft effective advertising strategies and determine specific tactics for desired impact.

For instance, in the Advertising module, after identifying your target audience, you can shape your concept (M-E-S-S-A-G-E) and formulate a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).

After defining your target and developing concepts, taglines, and positions, proceed to consider:

• How to P-O-S-E the product in the market.
• How to R-E-A-C-H your audience through appropriate media channels.
• The frequency of message presentation—O-F-T-E-N.
• The type of promotion to increase S-A-L-E-S.

About the tactikPAK™ Digital Series

This pocket-sized business tool is designed to foster innovative and creative thinking. Offering courses in diverse topics like Advertising, Copywriting, Creativity, Design, Presentation, Promotion, Public Relations, Resume Writing—it simplifies learning and stimulates creativity.

The application of tactikPAK™ principles is straightforward. They serve to:

• Inspire creative ideas
• Sensitize your marketing senses
• Activate your right brain into action

Each tactikPAK™ app focuses on a specific principle with a corresponding acronym. For instance, in Copywriting, G-R-A-S-P reminds you to comprehend consumer research and integrate it creatively for optimized messaging.

Engage with the modules acronym by acronym, noting the uniformity in word endings within each module for coherence. Interactive quizzes make learning enjoyable and facilitate swift mastery of each course.

The tactikPAK™ series (Patent Serial No. 08/002,155) is the brainchild of Margo Berman—an acclaimed creative talent, renowned advertising professor, author, and corporate trainer.

Explore other Creative Catalyst Unlock The Block products as you prepare to "Shatter The Gray Matter!"